Create one-of-a-kind items from your memories

I'm tired of major brands

I want to assert my own individuality that is different from others.

I want casual items that look good on adults.

Palaina LO makes that dream a reality.

We at PalainaL.O "want to change the world of consumption." With that in mind, we launched the brand.

``It was used and torn,'' ``It got a stain that I couldn't remove.'' I throw away clothes that are full of memories for such a small reason. In a world where this value has become commonplace, I want to convey the potential of upcycling. Creating a world where memories become new memories and creating unique products that connect to the future. That is Palaina LO's mission.

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Styling

  • One of a kind value in the world

    We turn the jeans and accessories that have colored your life into unique items that will color your future. We provide "valuable products unique to you" that are unique in the world.

  • custom made to order

    We design the products you want to create, and each piece is handmade by our craftsmen. It's not an off-the-shelf product, it's completely original just for you.

  • with memories

    "Upcycling Fashion Brand". We will create "new memories" created from your "memories with your loved ones".
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Featured products

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Leave only one memory in the world

  • Lucky Palaina

    Expressing a gradation inspired by the blue of the sea of ​​Hokkaido and the sea of ​​Okinawa. Used jeans are sorted, disassembled, taken care of, and then sewn together into a single piece of fabric. Carefully one by one. Incorporate fraying into the design and sew the fabric overlapping at least five times. It is made through a very labor-intensive process, in which each piece is hand-crafted by a craftsman and takes time.

    That is the product brought to you by ``Palaina LO,'' which brings good luck.
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Cafe Ber 月の音~tukinone

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